Professional doubles players split $20k in winnings from tournaments while spending $155k+ annually on costs. Here’s why elite tennis players are going broke.
Doubles Players Split $20,000. Their Uber Bill was $3,000 Read More »
UPDATE: February 1, 2026 – Following Alcaraz’s appearance in the Australian Open final against Novak DJokovic, search interest in tennis player endorsements has spiked. Alcaraz, who earns $25M+ annually from sponsors, represents the new generation of tennis marketability where youth and social media engagement outweigh legacy achievements. The world number one in women’s tennis will
Tennis Marketability 2026: Why Gauff($22M) Earns less than Alcaraz ($25M) Read More »
Tennis claims it solved the gender pay gap. The Grand Slams pay equally, but the ATP Tour distributes about 45% more prize money than the WTA. Here’s where the real gap exists.
ATP vs WTA Prize Money: The Gap Nobody Talks About Read More »
Top tennis players can earn $15–$40 million a year from sponsorships, but earnings drop sharply outside the top 20. Complete breakdown of tennis endorsement deals in 2026
How Much Do Tennis Players Make from Sponsorships? 2026 Earnings Breakdown Read More »
The smartest money in Silicon Valley has stopped chasing the next Stripe. They’re chasing the next sensible but boring retirement product. There’s a peculiar irony unfolding in venture capital boardrooms across Sand Hill Road. After two decades of funding companies that promised to “disrupt” banking, VCs have finally realized the most profitable disruption might be
The Boring Money Revolution: Why VCs Are Betting Big on Your Grandmother’s Banking Needs Read More »
Tennis sponsorship is changing. Brands no longer pay for prestige alone; they want relevance, content and a modern lifestyle narrative. The sport still offers luxury, but the new wave of sponsorship is focused on engagement across social platforms and player led storytelling. From Wimbledon to the US Open, tennis is evolving into a global content platform. Sponsors now care about the story as much as the court. Read how the shift from luxury to lifestyle is reshaping tennis sponsorship and what it means for the future of the sport.
Tennis Sponsorship is Trading Luxury for Lifestyle Read More »
While headlines focus on player rivalries and Grand Slam drama, a different kind of competition is unfolding behind the scenes in professional tennis. Private equity firms and institutional investors are quietly pouring billions into the sport’s commercial infrastructure, and the question is no longer whether finance will reshape tennis, but how much of it will
$2B in Private Equity Invested in Tennis: CVC, Saudi PIF, Miami Open Deal. Read More »
Fintech investors are shifting focus from rapid growth to profitability as higher interest rates and tighter capital markets reshape global funding priorities.
Global Fintech Funding Pivots to Profit Read More »
Venus Williams became the oldest woman to compete in Australian Open singles history on Sunday at age 45, but her first-round loss to Serbia’s Olga Danilovic has renewed scrutiny over how Grand Slam tournaments allocate wildcard entries and whether legendary status should outweigh current competitive form. Williams, currently ranked 576th in the world, received one
Tennis may not generate the global crowds that football does, but in the boardrooms of major brands, its commercial appeal now rivals the world’s most lucrative sports — and for reasons most fans will never consider. What many people don’t realise is that elite tennis sponsorship revenue alone now rivals the annual partnership income of
The Billion-Dollar Sport Brands Can’t Afford to Ignore Read More »