Tennis Marketability 2026: Why Gauff($22M) Earns less than Alcaraz ($25M)
UPDATE: February 1, 2026 – Following Alcaraz’s appearance in the Australian Open final against Novak DJokovic, search interest in tennis player endorsements has spiked. Alcaraz, who earns $25M+ annually from sponsors, represents the new generation of tennis marketability where youth and social media engagement outweigh legacy achievements. The world number one in women’s tennis will […]
Tennis Marketability 2026: Why Gauff($22M) Earns less than Alcaraz ($25M) Read More »