Tennis Business

Macaroon being tossed like a tennis ball representing luxury brand partnerships and athlete endorsements in professional tennis

Tennis Marketability 2026: Why Gauff($22M) Earns less than Alcaraz ($25M)

Leave a Comment / Tennis Business, Tennis Business /

UPDATE: February 1, 2026 – Following Alcaraz’s appearance in the Australian Open final against Novak DJokovic, search interest in tennis player endorsements has spiked. Alcaraz, who earns $25M+ annually from sponsors, represents the new generation of tennis marketability where youth and social media engagement outweigh legacy achievements. The world number one in women’s tennis will […]

Tennis Marketability 2026: Why Gauff($22M) Earns less than Alcaraz ($25M) Read More »

Lady in fitness gear illustrating the shift from traditional luxury to lifestyle brand sponsorships

Tennis Sponsorship is Trading Luxury for Lifestyle

Leave a Comment / Tennis Business /

Tennis sponsorship is changing. Brands no longer pay for prestige alone; they want relevance, content and a modern lifestyle narrative. The sport still offers luxury, but the new wave of sponsorship is focused on engagement across social platforms and player led storytelling. From Wimbledon to the US Open, tennis is evolving into a global content platform. Sponsors now care about the story as much as the court. Read how the shift from luxury to lifestyle is reshaping tennis sponsorship and what it means for the future of the sport.

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Private equity firms investing in professional tennis tournaments and commercial rights

$2B in Private Equity Invested in Tennis: CVC, Saudi PIF, Miami Open Deal.

Leave a Comment / Tennis, Tennis Business /

While headlines focus on player rivalries and Grand Slam drama, a different kind of competition is unfolding behind the scenes in professional tennis. Private equity firms and institutional investors are quietly pouring billions into the sport’s commercial infrastructure, and the question is no longer whether finance will reshape tennis, but how much of it will

$2B in Private Equity Invested in Tennis: CVC, Saudi PIF, Miami Open Deal. Read More »

Perrier sparkling water bottle in tennis context, representing premium brands investing in the billion-dollar tennis sponsorship market

The Billion-Dollar Sport Brands Can’t Afford to Ignore

Leave a Comment / Tennis, Tennis Business /

Tennis may not generate the global crowds that football does, but in the boardrooms of major brands, its commercial appeal now rivals the world’s most lucrative sports — and for reasons most fans will never consider. What many people don’t realise is that elite tennis sponsorship revenue alone now rivals the annual partnership income of

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