Alex Eala is not yet a mainstay in major tournaments, but the crowds, media attention and commercial interest around her suggest something structural is unfolding in Southeast Asia. Representation is converting to demand, and tennis may finally have its regional anchor
Alex Eala Is Drawing Crowds; Signalling a Market Shift Read More »
Juan Carlos Ferrero earned $2M annually coaching Carlos Alcaraz to six Grand Slams. On December 17, 2025, he was fired by Instagram post. Tennis coach salaries range from $30K to $2M+ for elite coaches but most are unprotected. The full breakdown of what coaches actually earn.
What Tennis Coaches Actually Earn: The Full Breakdown Read More »
Grand Slam wildcards are worth $100K–$200K each in prize money, points, and exposure, but they go mostly to former champions, home players, and the right passports. Full breakdown of who gets them and why.
Grand Slam Wildcards Are Worth $200K+ Each. Here’s Who Really Gets Them and Why. Read More »
Nike cut its tennis roster by 25% in three years while signing Alcaraz & Sinner to nine-figure deals. Data shows sponsorship consolidating at the top — full 2025 breakdown.
Nike Lost Half Its Seeded US Open Players in Three Years. Almost Nobody Noticed. Read More »
Winning stopped being the most valuable currency in tennis. Visibility did. Emma Raducanu reached and lost her first WTA final since the 2021 US Open this week at the Transylvania Open in Cluj-Napoca, Romania. She was defeated 6-0, 6-2 by Sorana Cîrstea in 64 minutes on February 8, 2026. Five years. No tournament titles. No
Emma Raducanu Hasn’t Won a Title Since 2021. She Still Earns Millions Annually. Read More »
The PTPA wants to restructure professional tennis. Its most powerful founder just left and that tells you more than the pitch deck ever could Novak didn’t leave quietly. As the professional Tennis Players Association sought up to $1 billion to reshape professional tennis, its most powerful co-founder stepped away, citing concerns over transparency, governance and
Novak Djokovic Walked Away From Tennis’s $1Billion Gamble Read More »
Carlos Alcaraz just completed a career Grand Slam, and the prize money barely tells the real story. While the headline figure from the 2026 Australian Open may look eye-watering, elite tennis wealth is shaped far more by sponsorship leverage, contract timing, and off-court economics than match winnings alone. Understanding how Alcaraz’s net worth crossed $50
Carlos Alcaraz Net Worth 2026: $50M+ After Completing Career Grand Slam Read More »
Saudi Arabia is reshaping professional tennis. SURJ CEO explains how PIF is buying the sport, not just sponsoring it. “Renting assets is really hard. Owning them gives you that opportunity to really build a genuine, long-term future for the sport.” That’s Danny Townsend, CEO of SURJ Sports Investments, speaking in late 2024. SURJ is the
Saudi Arabia’s PIF Spent $1B Buying Tennis. Here’s the Receipt. Read More »
Iga Swiatek and Carlos Alcaraz have identical Grand Slam records. The endorsement market values them differently. Iga and Carlos have won the same number of Grand Slam titles. Six each. Swiatek has been ranked world number one for over 100 weeks. Alcaraz is the youngest player to reach world number one since 2003. In 2024–2025,
Alcaraz Makes $25M From Endorsements: Double What Swiatek Earns Read More »
Professional doubles players split $20k in winnings from tournaments while spending $155k+ annually on costs. Here’s why elite tennis players are going broke.
Doubles Players Split $20,000. Their Uber Bill was $3,000 Read More »